Apple is reportedly on the point of introduce advertisements to its Maps app

Opening Apple’s Maps app only for instructions could look slightly totally different within the close to future. In accordance with Bloomberg‘s Mark Gurman, Apple is planning to introduce advertisements to Maps as quickly as subsequent yr. Whereas it will not be as annoying as unskippable YouTube advertisements, Apple desires to supply higher visibility on Maps to eating places and companies which can be keen to pay.

When searching for a brand new restaurant or related enterprise, you could already be used to seeing advertisements on Google Maps or Yelp that spotlight sure institutions. Nevertheless, Gurman mentioned that Apple is planning to lean on AI for higher search outcomes and provide a greater interface than Google Maps. The introduction of advertisements throughout Apple’s iOS ecosystem should not be shocking since Gurman previously reported Apple’s curiosity again in 2022. On prime of that, Apple already affords advert slots throughout the App Store the place builders will pay to seem in a extra seen place for person searches. Past Maps, Apple could possibly be taking a look at infusing advertisements into its Information, Books, Podcasts and different apps to generate extra income.