The place the hell is Samsung’s Ballie robotic?

One other CES is nearly upon us, one other 12 months the place we’ll see new devices aplenty from large corporations and tiny ones you’ve by no means heard of. And the not-so-secret secret of CES is that a lot of these items by no means make it to market — however often it isn’t issues corporations like Samsung exhibit. However right here we’re, almost six years since Samsung first confirmed off its Ballie private robotic and it’s nowhere to be discovered.

For individuals who might not recall, Ballie is an adorable circular robot that may putter round your home and mission issues onto the ground and wall. It’s type of a digital assistant on the go. Samsung first revealed this tiny robotic at CES 2020, but it surely was extra of a prototype than one thing anybody anticipated to buy. After which there was a worldwide pandemic and all of us type of forgot about bizarre ball-shaped robots for just a few. However Samsung triumphantly unveiled a bigger and extra refined Ballie at CES 2024, saying it will be on sale that 12 months!

Properly, that didn’t occur, however a 12 months later Ballie was back at CES again. Samsung promised it will go on sale in 2025, and adopted up with a press launch this previous April saying it was on track for a summer launch in Korea and the US. So far as I can inform, that’s the final we’ve heard of it.

However with CES looming once more, I can’t assist however really feel like Samsung will roll Ballie out as soon as extra, making an attempt to promote the dream of a cute robotic companion who simply will get you. I spent a while watching Ballie do its thing in a fastidiously managed demo at CES 2024, and I can’t say I used to be overwhelmed by its purported usefulness or thought there’d be a lot of a marketplace for this factor. I now can’t assist however surprise if Samsung has information backs up my instinct. If this factor was going to promote like gangbusters, it probably wouldn’t be subjected to such a protracted and public gestation interval.

It jogs my memory slightly of one in every of my favourite Samsung gaffes, the Galaxy Residence good speaker. It was introduced at a time when Apple and Google had been difficult Sonos and Amazon with voice-activated audio system of their very own, transferring Siri or the Google Assistant out of your telephone to a extra omnipresent place in your house.

The primary rumor of the Galaxy Residence occurred way back in 2017, and the speaker was officially revealed and briefly shown off by Samsung in August of 2018. My instant response was that this product made very little sense for each Samsung and potential clients — Bibxy sucked, and there have been loads of audio system with higher voice assistants. Apparently, Samsung agreed. After a number of years of vague commitments and references to the Galaxy Residence, Samsung simply… stopped speaking about it. Oddly sufficient, a Galaxy Residence Mini speaker was briefly released in South Korea, a part of a promotion for individuals who pre-ordered the Galaxy S20. However I don’t assume you can ever simply stroll right into a retailer and purchase one, and the bigger Galaxy Residence by no means materialized in any respect.

Ballie isn’t fairly the abandonware state of affairs that the Galaxy Residence was, no less than not but. In any case, it’s solely been about eight months since Samsung dropped that press launch claiming it will arrive quickly. The corporate has positively pushed Ballie in a extra public means than the Galaxy Residence, making it slightly more durable to simply drop totally. Perhaps we’ll see a revamped Ballie with much more bizarre tips subsequent month, or possibly we’ll simply get one other imprecise promise that it’ll arrive in 2026. After failing to ship two years in a row, although, I’m not going to anticipate Ballie to indicate up as an actual product till I can punch in my bank card and pre-order it… not that I’d do this anyway. Ballie wants to indicate that it’s much more than a cute rolling robotic earlier than Samsung will get my money.