Samsung’s new Freestyle+ will likely be twice as vibrant, however one massive query stays

Forward of CES 2026, which runs from January 6 to 9 in Las Vegas, Samsung has unveiled its latest transportable projector: the Freestyle+.

The Freestyle+ is Samsung’s third-generation Freestyle projector, and the corporate is highlighting a number of significant upgrades over the earlier Freestyle 2nd Gen, which launched in 2023. Chief amongst them are a major bump in brightness and a variety of AI-driven enhancements.

In line with Samsung, the Freestyle+ can ship as much as 430 ISO lumens of brightness, almost double the 230 ISO lumens supplied by the Freestyle 2. For a projector this small and transportable, that is a giant leap and may make a noticeable distinction, particularly in rooms that are not utterly darkish. Like previous Freestyle fashions, the Freestyle+ additionally options 180-degree rotation and a 360-degree speaker, making it adaptable to the area you are in.

Whereas the brightness enhance is spectacular, the large unanswered query is pricing. Samsung hasn’t revealed how a lot the Freestyle+ will price or an actual launch date, although it’s confirmed to launch within the first half of 2026.

“The Freestyle+ displays Samsung’s imaginative and prescient to create shows that adapt naturally to how individuals reside and transfer between areas,” stated Hun Lee, Govt Vice President of Visible Show Enterprise at Samsung, in a press release. “By combining true portability with clever AI that optimizes each the viewing atmosphere and the content material itself, The Freestyle+ makes it simpler to get pleasure from a constant, high-quality expertise wherever you’re.”

Samsung is leveraging AI to make the Freestyle+ simpler to arrange

The Freestyle+ can use AI to mechanically repair picture distortion and alter to your area

It’s 2026 now, in any case, so it’s no shock that AI performs a major position within the Freestyle+. Samsung is positioning its “AI OptiScreen” expertise as a core characteristic of its latest transportable projector, describing it as “AI-powered display screen optimization expertise that mechanically adjusts the image to totally different areas.” The thought is straightforward: you’ll be able to drop the projector into nearly any room and begin watching, with AI dealing with the mandatory image changes based mostly on the wall or floor you are projecting onto. AI OptiScreen is made up of 4 essential options: 3D Auto Keystone, Actual-time Focus, Display Match, and Wall Calibration.

3D Auto Keystone mechanically corrects distortion when projecting onto uneven surfaces, whereas Actual-time Focus constantly adjusts the projector’s focus because it strikes or rotates, serving to preserve a transparent picture with out blur or visible noise.

In the event you’re utilizing a appropriate projector display screen, Display Match mechanically aligns the projected picture to match the display screen, saving you from spending time manually tweaking the setup. Lastly, Samsung says that Wall Calibration “analyzes the colour or sample of the projection floor and minimizes visible distractions for clearer viewing.”

It is price noting that previous-generation Freestyle fashions did supply computerized display screen adjustment options, like autofocus and auto leveling, however that is the primary time AI has performed a task.

Transferring on to audio, the Freestyle+ features a 360-degree speaker that Samsung says is tuned to ship wealthy sound regardless of its compact measurement. It additionally helps Q-Symphony, permitting the Freestyle+ to work in sync with appropriate Samsung soundbars for a fuller audio expertise.

The Freestyle+ additionally comes with built-in leisure choices like Samsung TV Plus and Samsung Gaming Hub, which means you do not essentially want to attach an exterior media participant to begin utilizing it.

Samsung hasn’t shared an actual launch date or pricing for the Freestyle+ but, nevertheless it says it plans a phased world rollout within the first half of the 12 months. For reference, the previous-generation Freestyle 2nd Gen is usually priced at $800 within the US, so the brand new Freestyle+ could possibly be priced someplace in that vary, although we’ll hopefully study extra when CES kicks off subsequent week.