TikTok’s newest spinoff app feels quite a bit like Quibi, however with shorter and cornier content material

In one other try to cut back our consideration spans to mush, TikTok has launched the PineDrama app, which affords serialized drama sequence which are roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as an alternative of stylish dance movies, you may scroll by way of and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV exhibits shot in vertical video and obtainable in minute-long episodes. Do not anticipate any nominations for Greatest Authentic Screenplay with sequence like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes provide cleaning soap opera vibes with cliffhangers that hold customers scrolling to the following episode. The app is designed to maintain folks on it with a Uncover tab, a spot to avoid wasting favorites and the power to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to look at and haven’t any advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final yr, TikTok additionally launched a method to watch micro dramas inside its personal app, with a bit known as Minis. It isn’t the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that had been lower than 10 minutes lengthy. Nonetheless, perhaps even 10 minutes was too lengthy for the reason that startup finally called it quits after eight months.