From Spidey to Snoopy, Hollywood’s Acquisition Mania Has Come for ‘Peanuts’

It’s acquired Spider-Man, it’s acquired Slimer, and now Sony provides one other highly effective “S” to its slate: Snoopy. Sure, Sony now controls the Peanuts gang in one more case of Hollywood acquisition mania.

This week, Sony Photos Leisure and Sony Music Leisure (Japan) purchased a 41% share of Peanuts Holdings LLC, the corporate that owns the Charles M. Schulz-created property, from WildBrain for roughly $457 million. After all, 41% is lower than half, however Sony Music Leisure (Japan) already owned 39% of the franchise, so now Sony as an entire owns 80%. The opposite 20% continues to be owned by the Schulz household.

“Since 2018, SMEJ has been proud to be a part of the partnership behind Peanuts, an iconic world leisure model with a 75-year legacy of delighting audiences worldwide,” Shunsuke Muramatsu, president and group CEO, Sony Music Leisure (Japan), said in a statement. “With this extra possession stake, we’re thrilled to have the ability to additional elevate the worth of the Peanuts model by drawing on the Sony Group’s intensive world community and collective experience.”

What that precisely means continues to be up for debate. Will there be extra motion pictures, TV exhibits, albums, and so on.? You’d need to suppose so, however nothing is about in stone simply but. “We’re deeply dedicated to carrying ahead the legacy of Charles Schulz and the Schulz household,” Muramatsu continued. “Along with SPE, and backed by WildBrain’s continued partnership, we’ll proceed to embrace new alternatives to make sure that Peanuts stays a related and beloved presence throughout generations—reaching new audiences and sharing the timeless attraction of the Peanuts gang for years forward.”

Peanuts final hit the large display in 2015 with The Peanuts Film, a CGI-animated household movie launched by what was then twentieth Century Fox. It was a average success, grossing about $250 million on a price range of round $100 million, so with one other 10-15 years eliminated, perhaps it’s time for a return to the large display. But additionally, it’s important to suppose, the true cash in proudly owning Peanuts is licensing out the traditional materials, corresponding to the vacation specials. To not point out the merchandise.

Anytime an enormous studio acquires a significant model, it’s an enormous deal, nevertheless it stays to be seen what, if something, will be finished to maintain these characters in style for brand new generations. Executives can say issues like, “We’ve the distinctive functionality and extraordinary alternative to guard and form the way forward for these beloved characters for generations to come back,” which the CEO of Sony Photos, Ravi Ahuja, did. However alternative and motion are completely different. Hopefully, although, Snoopy, Charlie Brown, Lucy, and the gang take pleasure in their new dwelling.

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