This streamer beat Netflix to develop into the primary to make use of all-Dolby image and sound

In what’s being described as a primary for the streaming business as a complete, NBCUNnversal’s Peacock is ready to undertake Dolby’s complete suite of superior audiovisual applied sciences onto its video platform, together with Dolby Imaginative and prescient for improved excessive dynamic vary (HDR) image high quality and Dolby Atmos for extra immersive soundscapes.

The announcement comes out of CES 2026, which is a serious expertise commerce present at present happening in Las Vegas, Nevada. The joint initiative between the 2 firms will first see Imaginative and prescient and Atmos help built-in into upcoming stay sporting occasions together with NFL, NBA, and Premier League content material, with a rollout slated to happen “later this 12 months.”

“Peacock is elevating the bar for what streaming leisure might be with Dolby,” says John Couling, senior vice chairman of leisure at Dolby Laboratories. “This partnership displays our imaginative and prescient to push the boundaries of stay sports activities and leisure, delivering experiences that really stand aside. With Dolby, Peacock stands because the premier vacation spot for viewers who anticipate nothing lower than distinctive leisure at residence.”

Dolby Imaginative and prescient is a proprietary HDR format that improves the brightness and colour ranges of video, leading to a extra sensible, vibrant, and moodier image. Not like the extra widespread HDR10 commonplace, Dolby Imaginative and prescient makes scene-by-scene changes and helps extra colours. Dolby Atmos, in the meantime, is a sound expertise that creates a 3D surround sound effect for extra immersive audio, working through an object-based audio system fairly than the extra typical channel-based system of different options. Each Imaginative and prescient and Atmos require a paid license to implement it into services and products.

Dolby’s next-gen applied sciences are additionally coming to Peakcock

Each Dolby Imaginative and prescient 2 and AC-4 will arrive on the streamer someday down the street

Credit score: Pocket-lint / Dolby

Along with its embrace of each Dolby Imaginative and prescient and Atmos, the Peacock streaming service can be set to undertake Dolby’s next-generation video and sound applied sciences as soon as they develop into accessible later this 12 months. Particularly, Dolby Vision 2 and the AC-4 audio codec will make their solution to the platform, although there is not any phrase on what proportion of content material will help these new applied sciences on the time of launch, or whether or not there might be any strings connected.

Dolby Vision 2 was announced again in September of final 12 months, touting a redesigned picture engine, content material intelligence instruments, Genuine Movement, and different enhancements inside its specification. On the time of writing, there are not any commercially accessible Imaginative and prescient 2 merchandise in the marketplace, neither is there any Imaginative and prescient 2 content material accessible to stream or buy. The primary Imaginative and prescient 2-capable TVs are anticipated to ship someday in 2026.

AC-4 is a brand new Dolby-created audio codac that goals to enhance sound high quality by carrying channel and object-based programming, customized audio streams, and help for dialogue enhancement. Notably, AC-4 reduces bandwidth by means of its extra environment friendly compression system, which could show helpful within the internet-based streaming area. AC-4 is within the means of being adopted by {hardware} makers, processor designers, and others inside the business, although it hasn’t but launched in earnest.

For sports activities followers particularly, Peacock’s adoption of those varied Dolby image and sound applied sciences is bound to be a welcome addition, assuming execution and deployment are completed nicely. If all goes as deliberate, the top end result needs to be higher true-to-life visuals, brighter imagery, easier-to-hear dialog, and extra atmospheric soundscapes throughout the board. On the flip aspect, it is doable that bandwidth-conscious content material compression will dull the effects of those Dolby additions as soon as added in, each metaphorically and actually.