CES 2026: Sony And Honda Trace At Bigger Afeela Electrical SUV

Sony Honda Mobility used CES 2026 to tease a second electrical car underneath its Afeela model, signaling plans to develop past the upcoming Afeela 1 sedan. Whereas buyer deliveries of the Afeela 1 are scheduled to start later in 2026, the corporate revealed that it’s already engaged on a bigger all-electric SUV focused at a wider vary of customers. A deliberate launch as early as 2028 in the US.

The businesses confirmed what they known as a pre-production model of the Afeela 1, which seems very very similar to the manufacturing autos which can be priced at $102,900 for the Signature mannequin. A lower-priced Origin model, beginning at $89,900, will supposedly comply with in 2027. Although the sedan has not but reached clients, the just-teased SUV is positioned as providing extra inside house, flexibility, and accessibility whereas sharing the identical technical base because the Afeela 1.

It’ll additionally probably boast Sony Honda Mobility’s Private Agent, an AI concierge that leverages Microsoft Azure OpenAI Service for pure voice interplay, and Qualcomm’s Snapdragon Digital Chassis, which the corporate touts helps AI-centric mobility experiences. Gaming with a PlayStation 5 built-in into the automotive’s infotainment system stays a clearly emphasised characteristic. Visually, the SUV takes on an identical look to the sedan however with a taller journey peak, whereas it most actually will share the an identical sensor suite that permits superior driver help together with future autonomous performance.

Sony Honda Mobility has outlined Stage 4–equal autonomous driving for the “driverless” surroundings that locations a concentrate on leisure and in-car experiences as its long-term goal. Competitors is rising, nevertheless, particularly from Chinese language producers Xiaomi and Huawei, which have already launched a number of home superior EVs.

Issues stay round pricing and worth. With a spread of as much as 300 miles (482.8 kilometers), the Afeela 1 is considerably pricier than opponents like BMW’s upcoming iX3, which is anticipated to supply higher vary at a cheaper price. Consequently, Sony Honda Mobility may have greater than digital options and leisure integrations to justify its premium positioning.

Filed in Transportation. Learn extra about Autonomous Cars, Cars, CES, CES 2026 and Electric Cars.